Landestheater NÖ – Studio Avión

The direction of the Landestheater Niederösterreich invited us to participate in the tendering for the redesign of its public image.

The direction of the Landestheater Niederösterreich invited us to participate in the tendering for the redesign of its public image including a new logo, a complete branding, an external communication concept, an editorial design for several print media, a responsive web design, a redesign of theatre’s interiors and exteriors as well as a signage system and a marketing concept.

Corporate Design:

Our design concept is eye-catching, adaptable as well as playful and mirrors the variety of the theatre plays. We decided to shorten the long name of the theatre for conceptual and design reasons and created an acronym. It is very well integrated into the entire concept and the diacritics also provide the key visual. Lively, variable, contemporary – those are some of the concepts guiding the redesign of the brand image.

We regret that our concept did not emerge as the winning one, but we would like to present our work nonetheless.

Package- and Editorial Design:

As an additional visual element we added a cone of light, as light is not only the base of visual images, but also an important component of a theatre play. The cone, in combination with the logo, is used as key visual and together with the illustrations for the plays it forms the basic compositional element of the design.

The combination of the different elements, the matching typography and the reduced colours create a unique image for the theatre – modern and diverse, just as the plays are. The series of icons for the individual plays sizes on the playful design and allows for creating print products while the plays are still being developed and current images might not be available yet.

Credits:

Client: Landestheater NÖ
Concept and Creative Direction: Simon Lemmerer and M. Kraxner
Art Direction: Simon Lemmerer and M. Kraxner
Photography: Marion Luttenberger

Selected Works