For promoting the Red Bull Editions in different countries, Red Bull chose illustrators that were supposed to create a digital hidden-picture puzzle.

The time between the briefing and the submission was only two weeks which required a proper coordination and planning. We first looked up the best known Austrian land marks and characters and illustrated them one by one.

We then combined these illustrations in a large digital poster and added some small cans from the Red Bull Editions to bring in more variety for the website users who needed to search for the three cans to win a complete Red Bull Editions Package.

Client: Red Bull
Illustration: Simon Lemmerer, Wald & Schwert
Art Direction: Simon Lemmerer, Wald & Schwert
Programming: Rehabstudio London

Credits:

Client: Red Bull
Art Direction & Illustration: Simon Lemmerer & Wald und Schwert

Studio Avión—Simon Lemmerer

All works by STUDIO AVIÓN | Simon Lemmerer. Do not reproduce, print or publish our work for commercial use without our permission.


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